It was just announced that Condé Nast will launch a “new, socially-led beauty franchise,” called #TheLookIs.
Find out the details and plans for the upcoming Socially-led ‘Beauty Network’ from Condé Nast on the flip…
CelebNFashion247.com has learned that the project is aimed to reach millennial consumers, primarily for the purpose of curating beauty content across all its various magazines and platforms.
Today, Condé Nast announced that it will be launching a “new, socially-led beauty franchise,” called #TheLookIs. The hashtag suggests, this new project will target a millennial audience, primarily for the purpose of selling them things curating beauty content across all its various magazines and platforms.
Here is what CelebNFashion247.com has learned:
According to a release, the project will debut in September online and in October print issues. Beauty editors from Allure, Glamour, Vogue, Teen Vogue, Self, Brides, W and Vanity Fair will take turns curating #TheLookIs. Celia Ellenberg, Vogue‘s beauty director, will be the first, and content will be customized to the voice of each Condé brand.
It will include how-to videos and “will also include lush print executions and a digital newsletter built from the top-trending beauty content from across Condé Nast’s brands, as well as other premium beauty destinations, and will be distributed to a targeted list of influential beauty consumers pulled from the Condé Nast database.”
What do you think of the upcoming Condé Nast Socially-led ‘Beauty Network’? What do you think about the #TheLookIs social sharing campaign?
Photos Credit: Mert Alas and Marcus Piggott for Vogue magazine