Former pro footballer David Beckham continues expand his global lifestyle brand by becoming Biotherm Homme brand ambassador alongside his already popular Bodywear Essentials Collection with H&M, and partnered with Kent & Curwen.
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CelebNFashion247.com has learned that David Beckham Dubbed Biotherm Homme Brand Ambassador, according to “The Paris-based, L’Oréal-owned company, which will launch a two-phase deal that begins with the soccer star.
Here is what we are hearing via WWD who reports:
“In the coming months, he will appear as the face of the brand’s best-selling Aquapower Gel moisturizer and the Force Supreme range in digital, print and TV media.”
“The second phase is even more ambitious: The beauty firm will launch a complete grooming and skin-care collection cocreated by Beckham that will live under the Biotherm Homme umbrella. The range, comprised of skin and body products, has been in development since early this year.”
Beckham said of the products, which are slated to come out in 2017.
“I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together.”
This marks Beckham‘s second beauty deal, following an ongoing partnership with Coty that began 11 years ago with the launch of his fragrance, Instinct. David Fridlevski, general manager of Biotherm, says:
“Under the Biotherm deal, Beckham will go to Paris to meet with researchers at the L’Oréal labs in the coming weeks and there have already been development meetings in London.”
“The range is going to be targeted to his [Beckham’s] needs in skin care and grooming in general. He really wants to be part of the development.”
“An initial collection of eight to 12 products for face and body will be available at launch and retail from about 20 to 40 euros, or $23 to $46 at current exchange, mirroring the company’s existing price structure. The formulas are undergoing testing, with exact products yet to be finalized.”
Photos: Mario Sorrenti/H&M