Get more details on why Jessica Alba + Tyra Banks cut ties with Celebrity Apprentice…
Tyra Beauty line, the #GrabYourWallet campaign named Banks’ makeup and skincare brand and Jessica’s The Honest Company are boycotting the Celebrity Apprentice. Apparently they learned that the show is executive produced by former host Trump.
The campaign was launched to rally against the businesses associated with the President as a protest against the controversial policies that have kicked off his term in office.
“We want to make it clear that Tyra Beauty is not an active sponsor of The Celebrity Apprentice series and does not plan to become one in the future. Filmed a year ago, our involvement was limited to showcasing Tyra Beauty’s innovative cosmetics products.”
Coulter told Racked.com:
“I think what we’re seeing right now is consumer power acting as a direct and substantial check to a presidential administration out of step with core American values of equality and inclusivity. Fortunately, in the United States, money talks. The women of this nation are showing it walks too.”
The news comes a few days after bosses at American retailer Nordstrom removed Ivanka Trump’s products from their stores due to poor sales.
Trump took to Twitter to defend his daughter:
“My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person – always pushing me to do the right thing! Terrible!”