Flip and see the full Kanye West + Balmain Fall 2016 campaign and his new Modern Notoriety ad…
If you recall, Kanye West and Kim Kardashian West took center stage last year as part of Balmain’s Spring 2015 campaign. Now the French fashion house has brought back Mr. West for their brand new Fall campaign.
Balmain loves the Kardashian since they helped the brand sell out in seconds last year, thanks to the thousands of Kardashian fans buying out the clothes.
Obviously, Balmain is hoping to have another successful year this fall with Kanye on the billboards.
Early images from the upcoming Fall campaign have been posted to the Balmain instagram account in which Kanye, wearing his fit from the 2016 Met Gala, stars alongside Joan Smalls. A collection of eery videos also hint at what’s in store, you can check those out below.
Balmain’s creative director, Olivier Rousteing, who recently teamed up with Nike for a sneaker and apparel collab, noted that the so it’s a no-brainer that Kanye is at the forefront of the movement.
Kanye is keeping himself busy. He has his Pablo album and music, modelling with Balmain, a brand new Yeezy line in the works with Adidas. Being a Kardashian is paying off.
They posted this trailer hyping the new line…check it:
In addition to Balmain, Kanye is seen modeling a Hawaii/Japan jacket for Modern Notoriety. The ad reads:
“When you’re trying to make the best out of Monday but you’re not really feeling it.”
Take a look:
A video posted by ModernNotoriety (@modernnotoriety) on
What do you think of the Kanye West + Balmain ad or the Modern Notoriety ad?