Rapper Lil Yachty, who just turned 20 on August 23rd continues to build his empire with his newest campaign with Ugg!
ATL native, Lil Yachty stars in the Jeremy Scott x Ugg ad campaign alongside Jasmine Sanders and the designer himself. Read on…
Lil Yachty has been making a name for himself in hip hop with his music and his fashions. These days hip hop millennial rappers are mixing fashion with music.
It’s been done a thousand times over, but not like this. Kanye West forced himself into the fashion world a few years back and now the game has changed a bit.
Lil Yachty has proved to be one of the offspring that continues to prove himself with his creativity in fashion. He was recently named a Creative Designer at Nautica after he fronted the Nautica for Urban Outfitter campaign. And now he’s posing in photos in Jeremy Scott x Ugg ad campaign alongside Jasmine Sanders and the designer himself. (Photographer Marcus Mam shot the ad in Los Angeles. Oscar-nominated costume designer Arianne Phillips styled the campaign).
The limited-edition collection pays homage to California’s spirit and Los Angeles’ pop-culture over the ages:
The styles include the Classic Short Jewel boot featuring Ugg-heritage materials with Scott’s signature flair. The first photo features Scott’s signature use of flames in fiery red with yellow Swarovski crystals, and latter with an embroidered applique on a soft suede canvas.
In the ad, Yachty, Sanders and Scott style in custom complementing the footwear styles featured in the images.
Sanders had this to say about the photoshoot:
“I absolutely love Jeremy Scott. To be able to work with him and rock these cool UGG Classic boots and fun outfits is very exciting!” Yachty had this to say about working with the brand: “UGG is a part of my everyday life”. “So it was dope to be able to partner up with the brand because I use the brand.”
The collection, which features UGG footwear styles for men, women, kids and babies, will be available in an exclusive distribution worldwide with prices ranging from $90 to $1,195.