It’s all about the Millennial Girl, right? If you didn’t know, Rebecca Minkoff knows and that is why she is a fashion sensation…
Rebecca Minkoff new spring collection is innovative with a forward-thinking attitude in tune with present-day desires.
Last season Minkoff experimented with the industry’s see-now, buy-now trend, forgoing showing S/S 17 pieces. She presented a lineup of her instantly shoppable fall collection. On top of that, she did her own thing by casting in favor of some fresh faces, instead of the usual model.
Once again, Minkoff is pushing the envelope a little further with an experimental approach abundant for the millennial-minded appeal. She ditched the New York show schedule to debut her collection at the Grove in L.A. Yesterday.
The runway show was a huge success, Rebecca Minkoff spring 2017 collection was once again a immediately shoppable event. Millennial were able to shop online or at a pop-up shop at the event.