Flip and get all the detail on the Global athletic footwear and apparel brand Reebok partnering with Rapper Future…
The Atlanta music artist has turned fashion trendsetter, and international style pioneer. It appears Ciara rubbed off on him fashion wise.
Future launched the partnership this past weekend via social media, where he touched on the synergies between both parties while unveiling the InstaPump Fury “Overbranded,” launching Fall 2016. The InstaPump Fury marks one of Reebok‘s most iconic innovations in the sneaker industry from the 90’s, a fitting pairing to the brand’s new partner, a trailblazer in his own right.
Todd Krinsky, Global Vice President of Reebok Classic and Entertainment said:
“Future exudes the type of fearlessness and authenticity that Reebok Classic stands for.”
“This partnership not only continues our brand’s longstanding legacy of working with the world’s best hip hop artists, but also solidifies Reebok Classic’s commitment to never back down from pushing boundaries. I’ve had a preview of what’s to come from Future and Reebok and I can’t wait for everyone to see!”
While Future added:
“I’m excited to kick off the summer with Reebok by my side. It’s a natural fit for me to work with a brand like Reebok that also shares my beliefs in moving culture forward and being passionate in what you believe in. Not only am I honored, but I feel privileged to be a part of the family.”
The announcement marks the beginning of a significant creative relationship between Reebok Classic and Future, with more to come in 2016 and beyond.
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