Rihanna Launches Her Savage X Fenty Globally

Rihanna partners with TechStyle Fashion Group to launch global lingerie brand, Savage X Fenty. Wait until you see her Savage X lingerie for women of all sizes.

With Rihanna’s fashion foresight, innate sense of style, and attention to inclusivity, Savage X brings a bold new take on lingerie with a wide range of styles, sizes and shades. Read on…

Rihanna Launches Her Savage X GloballyInspired to celebrate fearless individuality and broaden the definition of what is beautiful, Savage X is a collection with attitude.

Rihanna explains:

It was important to me to push the boundaries, but also create a line that women can see themselves in. I want to make people look and feel good, and have fun playing around with different styles.

Savage X is edgy, sexy, fresh and playful all at the same time. With an extensive assortment at an accessible price point, the four distinct categories – On the Reg, U Cute, Damn, Black Widow – each provide a fun way to experiment with different personalities and take risks. The result is a collection unmatched in design and range.

Savage X launches with 90 styles and 36 sizes, ranging from 32A – 44DD in bras, and XS-3X in undies and sleepwear, with plans to expand further this year.

Rihanna adds:

There are really no rules with lingerie. Cute and edgy can live in the same collection. The line dares you to try something new while completely remaining authentic to yourself.

Savage X Fenty launched on Friday May 11, 2018.