Serena Williams Defies The Odds + Debuts Serena Fashion Line

Serena Williams has joined the celebrity fashion lines “after 15 years of false starts, and people in fashion telling me “no.” Williams has her very own fashion collection, titled #Serena.

Serena Williams debuted her first 12 pieces fashion line called Serena this week, which is “inspired by femininity and strength.”
Read on…

Serena Williams Defies The Odds + Debuts Serena Fashion has your fist look at Serena Williams Serena fashion clothing line which is exclusively available on her website.
The pro-athletes brand line is “inspired by femininity and strength.”

Serena explains that everything is “life is about timing,” and she says “I learned this lesson at age 18 when I chose to play a light tennis schedule because I wanted to go to fashion school.”

Now, the Tennis champion is finally pursuing her original dream defying while “some criticized my decision, but I knew I had two loves–tennis and fashion–and had to find a way to make them coexist.”

Serena adds:

After 15 years of false starts, and people in fashion telling me “no,” it only only drove me to work harder. As a result, I discovered what it meant to invest in myself, and I allowed that belief in myself to drive me to reach my dream. Today, I am proud to launch @serena , my own online shop. Never stop believing in yourself, you’re worth it. #BeSeenBeHeard

She explains:

This is more me. I’ve always designed for other people in different companies and you know limitations when you’re designing like, ‘Oh you can’t use this fabric,’ or ‘You can’t do this.’

The Tennis champion continued to say in a release:

I absolutely love this collection because it represents all the facets of my life as an athlete, an entrepreneur, and now, a mother. We’re all on a journey that delights us with highs and challenges us with twists and turns, which shapes us into who we are and who we want to become. I’ve learned to embrace and celebrate this process of individual growth and dedicate this collection to all women who want to join me in showing the world our true selves.

Take  a look at a couple piece modeled by Serena herself for more styles head on over to

Willaims pieces are available in all sizes for all women and range from $14.99 to $215. The items she released for sale include dresses, denim jackets, and more but this is just the beginning.

Note, Serena Williams plans to add more pieces to the collection later this year.

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Calie Strassi

Calie Strassi - is a fashion influencer who loves to talk about what makes you look good. She is all about style, quality, and trends.