Flip and get more on actress Zoe Saldana…
What we are hearing is that Seven worked with Kids Creative to produce what it dubbed a digital narrative with the aim of appealing to Millennials. The 30-second commercial and video series highlight Saldana in scenarios shot in a studio and on location in Atlanta by Nathaniel Goldberg.
According to WWD, the Saldana will be styled by Karen Kaiser as Saldana shows how she lives in her jeans and talks about how she feels in her genes. The commercial will be accompanied by the de rigueur hashtag, #baireverywhere
Barry Miguel, Seven’s president said:
“Rather than simply capture a beautiful celebrity in jeans, we have aimed to capture the personality and adventures of a beautiful woman in her jeans in order for fans to personally connect with each of her stories.”
These jeans will retail for between $169 and $179. Saks Fifth Avenue and Nordstrom are some of the retailers that have ordered Bair Denim, which launches at retail this month.
“I’m a denim girl through and through.”
“What I love most about this new collection, Bair Denim, is that [the jeans] like a glove. As soon as you slip into them, they blend into your body and you can’t help but feel sexy.”
Checkout more of Zoe Saldana in Seven jeans: